It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
• The first option is they find their site through a search engine.
• Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.

B2B Solutions Tags: search engines

B2B Solutions Related posts

• Search Engine Optimization Consideration
• Search Engine Optimization - Google Sitemap
• How Do Search Engines Work - Web Crawlers
• Develop A Link Strategy. Step 4 How many sites link to your selections so far and how good are they?

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

B2B Solutions Tags: search engines

B2B Solutions Related posts

• The Importance of Search Engines
• Search Engine Optimization Consideration
• Search Engine Optimization - Google Sitemap
• Develop A Link Strategy. Step 4 How many sites link to your selections so far and how good are they?

Search Engine Optimization, popular in the web world as SEO (Search Engine Optimization). SEO techniques are used for web pages so that they are ranked higher by the search engines for targeted key word searches.

Some Consideration about SEO (Search Engine Optimization) are listed here:
The Title tag is most Important
The Title Tag is the single most important piece of content for people who search.
Keep it short: Don’t have more than 60 characters (with spaces), which is roughly 8-10 words.
Lead with the most important word for that particular page. Always start off with what is specific about the page and move to what is general. Many websites begin their title with their brand or organization name, and then follow with what is unique about the page.

The description tag is recommended
The description tag is not nearly as important as the title. However, it does have some value. Write it as a summary and keep it under thirty words. It should be written in a compelling, clear manner.

Light pages, and lean, quality HTML
The less HTML code you have, the better, as it makes it easier and faster for the search engine to index your page. Aim for a total page weight of 50 KB for any page (that’s including graphics). Certainly, anything over 100 KB is going to be slow, and some search engines don’t like pages that are over 100 KB.

Have a site map/index
People like site maps/indexes, and so do search engines. Make sure that the site map is available from the homepage, that it is presented in a text-based format, and that it is kept up to date.

Avoid Flash Links
There nothing against Flash design except for the fact that I generally detest it. It’s such a waste of time; fourth rate TV advertising by people who will never get the chance to do a real TV ad. Search engines don’t like Flash either, and find it very hard to index Flash-based pages.

Build your website in static HTML
You don’t need a “dynamic” website unless you have dynamic content, such as airline seat availability and pricing which needs to be dynamically published from a database because it constantly changes. You may store your website in a database but you’re better off publishing it as a static HTML website. It’s cheaper, the pages will download faster, and search engines will find it easier to comprehensively index your website.

Avoid PDFs
One of the sure signs of a badly managed website is that it has lots of PDFs. Publishing content in PDF is usually a shortcut. Search engines have got better at indexing PDFs but it is still recommended that you publish a heading and summary in HTML.

Avoid frames
Frames are a very bad idea.

Watch your JavaScript
Any links that you have in JavaScript should also be published in HTML, otherwise the search engine won’t be able to follow those links. Rollovers are cool but they cause nothing but problems, so unless you have a brilliant technical team, avoid them.

Alternative text for Images
As a rule you should have alternative text for every single image. However, the only alternative text that search engines recognize is for those images that are linked. Make sure you use descriptive, keyword-rich text.

Keyword tags
Over the years, some websites tried to trick search engines by stuffing keyword tags with lots of popular words. Because of this, most search engines give very little value to keyword tags

B2B Solutions Tags: Altavista, AOl, ASK, database, dynamic HTML, Frames are a very bad idea, Google, HTML, keyword, keyword-rich text, keywords, MSN, quality HTML, Rollovers, Search engine, Search Engine Optimization, Search Engine Optimization Tips, Search Engine Optimization Tutorial, search engines, Search engines don’t like Flash, SEO, static HTML, targeted key word, Title tags, use descriptive, Yahoo

B2B Solutions Related posts

• Search Engine Optimization Tips
• What Is Search Engine Optimization
• Search Engine Optimization - Google Sitemap
• Swedish Yellow Pages - Din Region
• Develop A Link Strategy. Step 2 Search for similar themed sites
• Develop A Link Strategy. Step 1 Where are your competitors linked?
• Website Promotion, Search Engines and Directories
• How To Make Money From Your Blog Video

Search Engine Optimization, popular in the web world as SEO (Search Engine Optimization). SEO techniques are used for web pages so that they are ranked higher by the search engines for targeted key word searches.

Google Site Maps  Beta is a new  service by Google designed for website owners which enables you to proactively and automatically crawl information about your website to Google. This sitemap can help provide Google with more information about your website than usually crawled by the Google.

You can create Google Sitemap within Minutes using out tool Google sitemap Creator. Simply Create Sitemap and submit it to Google both in .TXT or .XML format. XMl format is Best for creating sitemap.

B2B Solutions Tags: Google, Google Site Maps, key word searches, keywords, Search Engine Optimization, Search Engine Optimization Tips, Search Engine Optimization Tutorial, search engines, Site Maps, sitemap, sitemap.htm, sitemap.html, sitemap.txt, sitemap.xml

B2B Solutions Related posts

• Search Engine Optimization Consideration
• Search Engine Optimization Tips
• Website Promotion, Search Engines and Directories
• What Is Search Engine Optimization
• How To Make Money From Your Blog Video
• Develop A Link Strategy. Step 4 How many sites link to your selections so far and how good are they?
• Develop A Link Strategy. Step 2 Search for similar themed sites
• Develop A Link Strategy. Step 1 Where are your competitors linked?

Step 4:

How many sites link to your selections so far and how good are they?

The more links a site has pointing to it, the more important it appears to be to the search engines. Say your looking at company ABC to put a link on their site to you. Let’s first see how many sites link to company ABC. (Just as you looked at your competition). We know search engines place more weight on sites linked to you that have similar content. Now the big search databases seem to know what kind of content is on those linking pages.

Using the pumpkin model, if your potential target is teaming with 100 inbound links from gambling, girls, horses, moons, leprechauns and horoscopes then throw it in the trash pile fast, even if it has a Page Rank of 8 (very rare).

Find that site that has 10 links good, quality links to it. From a pumpkin farmer, a vegetable recipe blog, Halloween and Thanksgiving festivities, how the first settlers used the pumpkin to build houses, etc and has a Page Rank of 5. This is the better choice. Quality, related themes and content to your site and keywords outweighs quantity of random, useless links.

B2B Solutions Tags: ABC, keywords, Keywords optimization, link to company, Page Rank, Page Rank of 5, Page Rank of 8, search engines, SEO, similar content

B2B Solutions Related posts

• Search Engine Optimization Consideration
• Search Engine Optimization Tips
• Search Engine Optimization - Google Sitemap
• What Is Search Engine Optimization
• What Exactly is Search Engine Optimization?
• What else you should know about viral affiliate marketing
• Use Keywords In Page Titles
• The Importance of Search Engines